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Tips on building your email marketing customer list

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In this digital age, most businesses know that an email list is among the best marketing tools available. With this in place, you can quickly and easily promote new content, products, and services.At the same time, email lists guarantee regular customer engagement and allow for quick evaluation of how your messages are being received, explains email marketing professional eTarget Media. Image source: addthis.com The first tip to encourage prospects to subscribe to your email list is to set clear expectations. Be honest and transparent with them; make sure that they know exactly what they’ll receive and how often. You risk your content being labeled as spam as well as promote high unsubscribe rates if you are not meeting set expectations. Go for content that customers want more of. This entails not just relatable information but informative and entertaining content. Complement content with catchy headlines, enticing photos, and strong content like infographics. At the beginning,...
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Why email marketing is a great strategy for retail stores

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Image source: etargetmedia.com According to a recent study, emails are the best way to stay in touch with retail customers, blowing competition like physical newsletters, social media posts, and print ads away, says email marketing expert eTarget Media. This is true for a spectrum of recipients from Baby Boomers to Generation Z. In fact, everyone prefers email correspondence by a long shot. Surveys show that 68 percent of all consumers prefer brand communications from retailers via email, with only 6.9 percent done via in-store communication and 4.5 percent via Facebook. With this whopping disparity, retailers would do well to step up their email marketing campaigns. An email marketing strategy will allow retail stores to separate or segment clients. By putting them in different lists, more relevant emails are conveyed, based on particular interests. Certain subscribers can be segmented based on opt-ins, or you may do so yourself according to gathered demographic data such as ...
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B2B email marketing tips: The target customer persona

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For email marketing campaigns, knowing the target customer is crucial. Business-to-business (B2B) email marketing campaigns are no different. To compose the right email, eTarget Media believes the target customer persona should be defined. Image source: etargetmedia.com But what is a “target customer persona,” and how does one define it? A target customer persona is how a business imagines its ideal customer. For a B2B firm to define its target customer persona, there are a few things that have to be done. The business (Business A) should come up with a blank “template” of a target business (Business B). This would be the basis of the target customer persona. The first factor affecting the creation of this persona would be the challenges of Business B. Determining the challenges will be based on the products Business A has to offer. The next step is putting Business B in a category. This way, Business A can see just what type of businesses are being targeted, in...
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What a cold email is and why it isn’t spam

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Cold emailing is not easy compared to other marketing communication approaches. This is because in a cold email, the sender has yet to develop a relationship with the audience, says email marketing expert eTarget Media. Also, you cannot alter your strategy in real time in the absence of a non-verbal feedback mechanism. Image source: leadfuze.com However, there are many advantages to reaching out to potential customers via cold email. For one, it’s less obtrusive than a cold call. A well-executed cold email makes good use of message personalization and targets specific segmented audiences. Cold emails work best for smaller groups. They are meant for businesses looking to get in touch with a niche or targeted business audience, often on a one-to-one correspondence. Any business hoping to launch a cold email campaign must be aware that it must comply with the guidelines set by the Federal Trade Commission or FTC. Image source: udemy.com Cold emails are distinct f...
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How to make your email marketing campaigns more attractive

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Image source: piktochart.com If you’re an active email user, you have probably received a bunch of email marketing emails from different kinds of businesses on a regular basis. While some emails get sent straight to the spam folder, there are others that are constructed so well that they lure consumers into taking time to read and even availing of the business offer. Here are some tips to get your email marketing campaigns to that level of attractive so that you will get high returns: Get inspiration from email marketing templates. There are hundreds, and even thousands of email marketing templates online. If you spare some budget for your campaign’s template, you can buy them online or even hire a professional graphic designer to suit your own aesthetics. Consider getting into typography. Bad typography is one of the reasons of the failure of some email marketing campaigns. When it comes to text usage, use a safe, readable font like Helvetica, Tahoma, or Verdana. U...
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Email marketing stats to keep in mind as we near 2019

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Image source: etargetmedia.info Image source: vimeo.com/etargetmedia There’s no denying that email continues to be the top-performing channel in modern digital marketing. The statistics don’t lie: according to the Direct Marketing Association (DMA), return on investment or ROI is highest with targeted email marketing campaigns at an average of $44 for every single dollar spent using email. This is true even with the increasing popularity of social media and mobile marketing. In fact, the average ROI per dollar for other common marketing campaigns is significantly lower: $20 for internet display, $17 for keyword ads, $10 for mobile marketing, and a measly $2 for banner ads. The median ROI for email marketing as of July 2016, according to US Marketers, is at 122%, making it so much more effective than other marketing channels like social media (28%), direct mail (27%), and paid search (25%). The discrepancy is seen to widen further as we near the next decade, even a...
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