What a cold email is and why it isn’t spam

Cold emailing is not easy compared to other marketing communication approaches. This is because in a cold email, the sender has yet to develop a relationship with the audience, says email marketing expert eTarget Media. Also, you cannot alter your strategy in real time in the absence of a non-verbal feedback mechanism.

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However, there are many advantages to reaching out to potential customers via cold email. For one, it’s less obtrusive than a cold call. A well-executed cold email makes good use of message personalization and targets specific segmented audiences.

Cold emails work best for smaller groups. They are meant for businesses looking to get in touch with a niche or targeted business audience, often on a one-to-one correspondence.

Any business hoping to launch a cold email campaign must be aware that it must comply with the guidelines set by the Federal Trade Commission or FTC.

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Cold emails are distinct from spam in that the identity and other information on the business are completely made transparent to the recipient. Common characteristics of spam include using a fake name, not being identified as an advertisement, having no valid address, providing no opt-out clause, and using a misleading subject line.

With more than 20 years of industry expertise, eTarget Media assists in improving clients’ email campaigns and gaining solid ROI by helping in audience targeting, email content, email design, and email deliverability. Visit this blog for related posts.