How to make your email marketing campaigns more attractive

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If you’re an active email user, you have probably received a bunch of email marketing emails from different kinds of businesses on a regular basis. While some emails get sent straight to the spam folder, there are others that are constructed so well that they lure consumers into taking time to read and even availing of the business offer. Here are some tips to get your email marketing campaigns to that level of attractive so that you will get high returns:


Get inspiration from email marketing templates. There are hundreds, and even thousands of email marketing templates online. If you spare some budget for your campaign’s template, you can buy them online or even hire a professional graphic designer to suit your own aesthetics.


Consider getting into typography. Bad typography is one of the reasons of the failure of some email marketing campaigns. When it comes to text usage, use a safe, readable font like Helvetica, Tahoma, or Verdana. Using these safe fonts will guarantee that your subscribers will read your email properly, especially if they go well with your choice design template.

Image source: retail-loyalty.org

Be mindful of the colors you use. According to research, an email marketing campaign’s color scheme is a major factor in a consumer’s understanding of an email. Pick colors aligned with your brand, and think about color schemes fit for the season during which you blast your campaign.


eTarget Media has the most responsive consumer and B2B database currently on the market. The company has the experience and tools to apply successful email marketing and multi-channel marketing campaigns, keeping the results high with a low cost. For more articles on email marketing campaigns and tips, visit this page.

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