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How to make your email marketing campaigns more attractive

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Image source: piktochart.com If you’re an active email user, you have probably received a bunch of email marketing emails from different kinds of businesses on a regular basis. While some emails get sent straight to the spam folder, there are others that are constructed so well that they lure consumers into taking time to read and even availing of the business offer. Here are some tips to get your email marketing campaigns to that level of attractive so that you will get high returns: Get inspiration from email marketing templates. There are hundreds, and even thousands of email marketing templates online. If you spare some budget for your campaign’s template, you can buy them online or even hire a professional graphic designer to suit your own aesthetics. Consider getting into typography. Bad typography is one of the reasons of the failure of some email marketing campaigns. When it comes to text usage, use a safe, readable font like Helvetica, Tahoma, or Verdana. U...
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B2B email marketing tips: The target customer persona

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For email marketing campaigns, knowing the target customer is crucial. Business-to-business (B2B) email marketing campaigns are no different. To compose the right email, eTarget Media believes the target customer persona should be defined. Image source: etargetmedia.com But what is a “target customer persona,” and how does one define it? A target customer persona is how a business imagines its ideal customer. For a B2B firm to define its target customer persona, there are a few things that have to be done. The business (Business A) should come up with a blank “template” of a target business (Business B). This would be the basis of the target customer persona. The first factor affecting the creation of this persona would be the challenges of Business B. Determining the challenges will be based on the products Business A has to offer. The next step is putting Business B in a category. This way, Business A can see just what type of businesses are being targeted, in...
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What a cold email is and why it isn’t spam

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Cold emailing is not easy compared to other marketing communication approaches. This is because in a cold email, the sender has yet to develop a relationship with the audience, says email marketing expert eTarget Media. Also, you cannot alter your strategy in real time in the absence of a non-verbal feedback mechanism. Image source: leadfuze.com However, there are many advantages to reaching out to potential customers via cold email. For one, it’s less obtrusive than a cold call. A well-executed cold email makes good use of message personalization and targets specific segmented audiences. Cold emails work best for smaller groups. They are meant for businesses looking to get in touch with a niche or targeted business audience, often on a one-to-one correspondence. Any business hoping to launch a cold email campaign must be aware that it must comply with the guidelines set by the Federal Trade Commission or FTC. Image source: udemy.com Cold emails are distinct f...
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