Why email marketing is a great strategy for retail stores

Image source: etargetmedia.com
According to a recent study, emails are the best way to stay in touch with retail customers, blowing competition like physical newsletters, social media posts, and print ads away, says email marketing expert eTarget Media. This is true for a spectrum of recipients from Baby Boomers to Generation Z.



In fact, everyone prefers email correspondence by a long shot. Surveys show that 68 percent of all consumers prefer brand communications from retailers via email, with only 6.9 percent done via in-store communication and 4.5 percent via Facebook. With this whopping disparity, retailers would do well to step up their email marketing campaigns.

An email marketing strategy will allow retail stores to separate or segment clients. By putting them in different lists, more relevant emails are conveyed, based on particular interests. Certain subscribers can be segmented based on opt-ins, or you may do so yourself according to gathered demographic data such as gender, age, and location. With a sound email marketing campaign, retailers can likewise learn important buyer behavioral information such as what pages on your website are being viewed most, what emails are being opened, and what previous offers have been bought.
Image source: etargetmedia.com

Keep in mind that email marketing is not simply about selling, but also about building solid relationships with customers. Given that retailers stand to benefit most from email-based marketing campaigns, it’s imperative that this avenue is maximized. The variety of now-obvious reasons include complementing physical store sales, enhancing brand engagement, improving lead conversion, promoting customer loyalty, and reaching new customers, explains eTarget Media.

eTarget Media has more than 20 years of industry expertise, having built successful email campaigns for some of the world’s most powerful brands. Its targeted email campaigns deliver higher open rates, click-through rates, and increased traffic and conversions. For related posts, visit this blog.

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