Why email marketing is a great strategy for retail stores
Image source: etargetmedia.com According to a recent study, emails are the best way to stay in touch with retail customers, blowing competition like physical newsletters, social media posts, and print ads away, says email marketing expert eTarget Media. This is true for a spectrum of recipients from Baby Boomers to Generation Z. In fact, everyone prefers email correspondence by a long shot. Surveys show that 68 percent of all consumers prefer brand communications from retailers via email, with only 6.9 percent done via in-store communication and 4.5 percent via Facebook. With this whopping disparity, retailers would do well to step up their email marketing campaigns. An email marketing strategy will allow retail stores to separate or segment clients. By putting them in different lists, more relevant emails are conveyed, based on particular interests. Certain subscribers can be segmented based on opt-ins, or you may do so yourself according to gathered demographic data such as ...