What a cold email is and why it isn’t spam
Cold emailing is not easy compared to other marketing communication approaches. This is because in a cold email, the sender has yet to develop a relationship with the audience, says email marketing expert eTarget Media. Also, you cannot alter your strategy in real time in the absence of a non-verbal feedback mechanism. Image source: leadfuze.com However, there are many advantages to reaching out to potential customers via cold email. For one, it’s less obtrusive than a cold call. A well-executed cold email makes good use of message personalization and targets specific segmented audiences. Cold emails work best for smaller groups. They are meant for businesses looking to get in touch with a niche or targeted business audience, often on a one-to-one correspondence. Any business hoping to launch a cold email campaign must be aware that it must comply with the guidelines set by the Federal Trade Commission or FTC. Image source: udemy.com Cold emails are distinct f...