B2B email marketing tips: The target customer persona
For email marketing campaigns, knowing the target customer is crucial. Business-to-business (B2B) email marketing campaigns are no different. To compose the right email, eTarget Media believes the target customer persona should be defined. Image source: etargetmedia.com But what is a “target customer persona,” and how does one define it? A target customer persona is how a business imagines its ideal customer. For a B2B firm to define its target customer persona, there are a few things that have to be done. The business (Business A) should come up with a blank “template” of a target business (Business B). This would be the basis of the target customer persona. The first factor affecting the creation of this persona would be the challenges of Business B. Determining the challenges will be based on the products Business A has to offer. The next step is putting Business B in a category. This way, Business A can see just what type of businesses are being targeted, in...