Email marketing stats to keep in mind as we near 2019
Image source: etargetmedia.info Image source: vimeo.com/etargetmedia There’s no denying that email continues to be the top-performing channel in modern digital marketing. The statistics don’t lie: according to the Direct Marketing Association (DMA), return on investment or ROI is highest with targeted email marketing campaigns at an average of $44 for every single dollar spent using email. This is true even with the increasing popularity of social media and mobile marketing. In fact, the average ROI per dollar for other common marketing campaigns is significantly lower: $20 for internet display, $17 for keyword ads, $10 for mobile marketing, and a measly $2 for banner ads. The median ROI for email marketing as of July 2016, according to US Marketers, is at 122%, making it so much more effective than other marketing channels like social media (28%), direct mail (27%), and paid search (25%). The discrepancy is seen to widen further as we near the next decade, even a...